Creating a list of people to contact becomes straightforward. Databases allow you to find and manage data for thousands of people or programs. They are an invaluable tool for small organizations in particular, as they are a very cost-effective way to focus energy on the things that are really making a difference. If someone asked you how many of your new donors also volunteered this year, how long would it take you to answer? What about the number of activists you have in a particular county? In what areas has water quality improved most over the last five years?ĭatabases can transform organizations’ ability to answer these types of questions. How are small organizations tracking constituents? What are they struggling with, and what works well? In partnership with the River Network, we spoke to a number of river conservation groups about their constituent databases, and reported back with best practices and case studies that apply to any smaller organization.
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